Privacy Policy

 

1. Introduction

Welcome to Maktriks.com, a digital marketing blog dedicated to providing valuable insights and resources for business owners. This Privacy Policy outlines how Maktriks.com (“we,” “us,” or “our”) collects, uses, processes, and protects your personal data when you visit and interact with our website.

We are committed to safeguarding your privacy and ensuring full compliance with relevant Indian laws, particularly the Digital Personal Data Protection Act, 2023 (DPDP Act 2023), and the Consumer Protection Act, 2019 (CPA 2019), as well as applicable policies from platforms like Google and Meta (Facebook/Instagram). By using our website, you hereby consent to our Privacy Policy and agree to its terms.  

2. Data Collection

Maktriks.com collects various types of information to provide, operate, and improve our services.

A. Types of Data Collected

  • Personal Data: This includes information that can identify you, such as your name and email address if you provide them through contact forms, newsletter sign-ups, or comments. It also includes technical data like your Internet Protocol (IP) address and device information.  
  • Usage Data: We collect information about how you interact with our website, including browsing history, pages visited, time spent on the site, and referral URLs.  
  • Cookies & Tracking Technologies: Like many websites, Maktriks.com uses ‘cookies’ and similar technologies such as web beacons and pixels. These are used to store information including visitors’ preferences and the pages on the website that the visitor accessed or visited. We use both first-party and third-party cookies for purposes such as website analytics, advertising, and enhancing website functionality.  

B. Methods of Collection

Data is collected in the following ways:

  • Directly from User Input: When you voluntarily provide information through forms (e.g., contact forms, newsletter sign-ups) or comments.  
  • Automatically via Website Technologies: Through the use of cookies, web beacons, and pixels (such as the Google AdSense/Ads cookies and Facebook Pixel) that track your browsing behavior and interactions on our site.  
  • From Third-Party Partners: Information may be collected or received from third-party partners like Google (for AdSense, Google Ads, and Analytics) and Meta (for Facebook Ads and Instagram Ads), and affiliate networks, who may use their own cookies or similar technologies on our site for advertising and measurement purposes.  

3. Purpose of Data Processing

We collect and process your data for the following specific purposes:

  • Website Operation and Improvement: To provide, operate, maintain, improve, personalize, and expand our website’s content and services.  
  • Understanding User Behavior: To understand and analyze how you use our website.  
  • Developing New Features: To develop new products, services, features, and functionality.  
  • For Advertising:
    • To display personalized advertisements via Google AdSense and Google Ads, and targeted advertisements via Facebook Ads (using the Facebook Pixel). This involves collecting data on your interests and activity to deliver relevant ads.  
    • Google and its partners may use cookies to serve ads based on your past visits to our website and other sites on the internet.  
  • For Affiliate Marketing: To track user clicks and subsequent purchases for commission purposes, which helps us monetize our content.  
  • Communication: To communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes, such as sending you emails.  
  • Fraud Prevention: To detect and prevent fraudulent activities.  

4. Legal Basis for Processing

The processing of your personal data by Maktriks.com is primarily based on your informed consent, as mandated by the Digital Personal Data Protection Act, 2023. Consent must be free, specific, informed, and unconditional, clearly indicating your agreement to the processing of personal data for specified purposes.  

In certain ‘legitimate uses’ defined by the DPDP Act, consent may not be required. These include instances where data is voluntarily shared by an individual for a specified purpose (unless non-consent is indicated), for the provision of government benefits or services, in medical emergencies, or for employment-related purposes.  

5. Sharing and Disclosure of Data

We do not share your personal information with companies, organizations, or individuals outside of Maktriks.com except in the following cases:

  • With Your Consent: We will share personal information when we have your explicit consent.  
  • With Third-Party Service Providers: We may share your data with trusted third-party service providers who assist us in operating our website and delivering our services. This includes:
    • Google: For services like Google AdSense, Google Ads, and Google Analytics. These partners may collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.  
    • Meta (Facebook/Instagram): For Facebook Ads and Instagram Ads, utilizing tools like the Facebook Pixel. Information about your activities off Meta’s products (e.g., websites visited, ads viewed) may be sent to Meta.  
    • Affiliate Networks: To track and process commissions from affiliate marketing activities.
  • For Legal Reasons: We may access, preserve, and share your information with regulators, law enforcement, or others if we have a good-faith belief that disclosure is reasonably necessary to:
    • Respond to any applicable law, regulation, legal process, or enforceable governmental request.  
    • Enforce applicable Terms of Service, including investigation of potential violations.  
    • Detect, prevent, or otherwise address fraud, security, or technical issues.  
    • Protect against harm to the rights, property, or safety of Maktriks.com, our users, or the public.  
  • Non-Personally Identifiable Information: We may share non-personally identifiable information publicly and with our partners (like publishers, advertisers, developers, or rights holders) to show trends about the general use of our services.  

6. User Rights (Data Principal Rights)

As a user (data principal), you have significant rights under the Digital Personal Data Protection Act, 2023. Maktriks.com is committed to facilitating the exercise of these rights:

  • Right to Obtain Information: You can request a summary of your processed personal data, details of our data processing activities, and information about other data fiduciaries and processors who have access to your data.  
  • Right to Correction: You can request us to rectify any inaccuracies, update, or complete your personal data. We are obligated to fulfill such requests within a reasonable timeframe.  
  • Right to Erasure: You can request the deletion of your personal data. However, we may retain data if necessary for a specific purpose or for legal compliance, such as the mandated one-year retention period for breach detection.  
  • Right to Grievance Redressal: We provide an accessible internal mechanism for you to resolve issues related to our obligations or the enforcement of your data principal rights. You can approach the Data Protection Board of India only if your grievance remains unresolved through this internal mechanism.  
  • Right to Nominate: You can nominate another individual to exercise your rights under the Act in the event of your death, unsoundness of mind, or physical infirmity.  
  • Right to Revoke Consent: You have the right to withdraw your consent at any point in time. Upon withdrawal, we and our processors are legally bound to cease processing your personal data for the purpose for which consent was withdrawn.  

To exercise any of these rights or for privacy-related queries, please contact us at prajapatimansi2305@gmail.com. We will respond to your requests within a reasonable timeframe.  

7. Children’s Privacy

Maktriks.com is committed to protecting the privacy of children.

  • For individuals under 18 years of age, consent for data processing must be provided by a parent or legal guardian, and this consent must be verifiable.  
  • The Digital Personal Data Protection Act, 2023, expressly prohibits tracking, behavioral monitoring, and targeted advertising directed at children without explicit permission from the central government.  
  • Furthermore, we are strictly prohibited from processing children’s data if it is likely to cause any detrimental effects.  
  • Maktriks.com does not knowingly target children with personalized advertisements or process their data in any manner that is likely to cause detrimental effects.

8. Data Security

We implement reasonable technical and organizational safeguards to protect your personal data from unauthorized access, loss, or breaches. These measures include:  

  • Encryption, obfuscation, or masking of data.  
  • Robust access controls and regular monitoring of access logs to detect unauthorized activity.  
  • Reliable data backups to ensure continuity of processing.  

In the unfortunate event of a data breach, we are obligated to promptly inform the Data Protection Board of India and affected individuals, irrespective of the extent of damage caused. Such notifications will include comprehensive details regarding the nature, extent, timing, consequences, and mitigating measures of the breach.  

9. Data Retention

We adhere to the principle of storage limitation, retaining your personal data only for as long as necessary to fulfill the specific purpose for which it was collected, or for legal and security reasons. This necessitates the definition of clear data retention periods for various categories of information. While data must be deleted once its purpose is met, the DPDP Act also stipulates that data should be retained for at least one year to support breach detection, investigation, and recurrence prevention.  

10. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, our business practices, or the services we offer. We encourage you to review this page regularly for any updates. The “Last Updated” date at the top of this policy indicates when it was last revised.

11. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Email: prajapatimansi2305@gmail.com